Privacy Policy
Last updated: May 14, 2026
Fresh Smile Dental ("we," "us," "our") respects your privacy. This policy explains what information we collect through our website at freshsmiletx.com, how we use it, and your choices.
This is our website privacy policy. If you are a patient, we also provide a separate Notice of Privacy Practices under HIPAA that covers your protected health information (PHI). You receive this document at your first visit, and a copy is available at our office at any time. Email hello@freshsmiletx.com or call (214) 623-0880 to request another copy.
Information we collect
Information you give us directly. When you book an appointment, complete a contact form, or fill out new patient paperwork through the site, you may provide:
Name, date of birth, address, phone, email
Insurance carrier and policy details
Reason for visit, dental history, and medical history
Emergency contact and referring person
Information collected automatically. When you visit the site, we and our service providers may collect:
IP address, browser type, device type, operating system
Pages viewed, time spent, referring URL
Cookies and similar tracking technologies (see below)
We do not knowingly collect personal information from children under 13.
How we use information
We use the information we collect to:
Schedule and confirm appointments
Verify insurance benefits and process claims
Communicate with you about your care, billing, or our services
Respond to questions submitted through the site
Improve our website and understand how visitors use it
Comply with legal and regulatory obligations
We do not sell your personal information. We do not share it with third parties for their independent marketing.
How we share information
We share information only as needed to operate the practice and run the website, including with:
Service providers that help us run the practice and website (appointment scheduling software, payment processors, website analytics, hosting, secure messaging)
Insurance carriers and dental benefit plans for treatment authorization, claims, and payment
Other healthcare providers when coordinating your care
Government or legal authorities when required by law, court order, or to protect the safety of patients and staff
Where service providers handle PHI, we have HIPAA Business Associate Agreements with them.
Cookies and analytics
Our website uses cookies and similar technologies to:
Remember preferences and improve site performance
Measure traffic and how visitors interact with pages (via Google Analytics or similar)
Support marketing measurement (for example, whether someone reached us from an ad)
You can disable cookies in your browser settings. Some site features may not work normally if cookies are disabled.
We honor Global Privacy Control (GPC) signals where applicable.
Your choices and rights
You can:
Opt out of marketing emails by clicking unsubscribe in any email we send
Request access, correction, or deletion of personal information we hold about you
Ask questions about how we use your information
Patients have additional rights under HIPAA covered in our Notice of Privacy Practices, including the right to access your medical record, request amendments, and request an accounting of disclosures.
To exercise any of these rights, contact us using the information below.
Data security
We use reasonable administrative, technical, and physical safeguards to protect the information we collect, including encryption in transit, access controls, and HIPAA-compliant practice management systems. No method of transmission over the internet is 100% secure, however, so we cannot guarantee absolute security.
Communication and texting
If you provide a mobile number when booking or in patient forms, you agree we may contact you by phone, voicemail, or text about appointments, reminders, and care. Standard message and data rates may apply. Reply STOP to opt out of text messages.
Children
This site is intended for adults. Parents and guardians schedule pediatric appointments on behalf of their children. We do not knowingly collect information directly from children online.
Third-party links
Our site may link to third-party websites (Zocdoc, Google, insurance carriers, etc.). We are not responsible for the privacy practices of those sites. Review each site's privacy policy before sharing information.
Changes to this policy
We may update this policy from time to time. The "Last updated" date at the top reflects the most recent change. Material changes will be noted prominently on the site.
Contact us
Fresh Smile Dental 1894 Royal Lane, Suite 104 Dallas, TX 75229 Phone: (214) 623-0880
Privacy Officer: Dr. Yeo
For HIPAA-related complaints, you may also contact the U.S. Department of Health and Human Services, Office for Civil Rights at hhs.gov/ocr.
